i) A. J. Ayer was an emotivist who argued that moral language was not factual as it could not be verified analytically or synthetically. Rather than stating anything factual it stated a person’s feelings towards something. Because it wasn’t verifiable he said it was meaningless. C.L. Stevenson argued that although they weren’t factual, moral statements were based on deeply held beliefs, rather than purely a person’s feeling.
ii) R. M. Hare agued that moral language was prescriptive and so it commanded action universally. If you state that something is wrong, you are committed to stating it is wrong for all people, all the time, including yourself.
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