Started from the idea social groups created deviance by setting the rules whose infraction constitutes deviance.
By applying those rules to people and labelling them as outsiders they become outsiders. Labelling has a consequence. Did an experiment on drug taking in 1960s universities in America. If you got caught you were expelled. If you didn't get caught you went on to lead a normal, successful life.
Acts are defined by their context.
Acts need an audience to be defined as deviant.
Problem with this is acts that are committed without an audience, i.e. murder; it is still murder even if the person isn't caught.
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