self report techniques
- Created by: z_mills1
- Created on: 12-05-14 20:44
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- Self-report techniques
- Questionnaires
- type of data - open q's - qualitative data, closed q's - quantitative data
- important to avoid leading q's
- keep questions clear and simple
- Advantages
- can collect a large amount of information quickly and relatively cheaply
- Disadvantages
- leading q's can be a problem
- biased samples - some people are more likely to respond to a questionnaire
- social desirability bias - what they say and what they actually think could be different
- confidentiality can be a problem
- Interviews
- unstructured
- very informal, few set q's - gives detailed qualitative data - difficult to analyse
- structured
- set questions, closed answers - gives less detail but easier to analyse
- checklist - ensures no q's are left out or repeated
- appearance and behaviour of interviewer could affect how pp's react
- Advantages
- can get detailed information, fewer constraints than questionnaire
- Disadvantages
- can be unreliable and affected by social desirability
- conducting interviews can be time-consuming and requires skilled researchers
- unstructured
- Questionnaires
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