research methods
- Created by: Charlie Fink
- Created on: 15-10-14 22:27
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- research methods
- primary research methods
- postal email/ questionnaires
- research sends out to respondent who sends them back to the researcher
- advantage= quick to distribute
- disadvantage= people might not send them back
- direct questionnaires
- disadvantage= people might not send them back
- advantage= quick to distribute
- research sends out to respondent who sends them back to the researcher
- postal email/ questionnaires
- primary research methods
- researcher waits while respondents fill in questionnaire.
- advantage= The researcher can explain what questions mean if they need to.
- disadvantage= respondent might be influenced by the researcher. Not answer properly.
- formal structure/semi structure interviews
- Researcher asks the participants questions beforehand in a spoken interview
- advantage= The researcher can explains what questions mean ( valid)
- Respondent might be influenced by the researcher= ( researcher effect)
- Informal unstructured interview
- Researcher has open discussion with participant=no set questions
- Advantage= participants talk about what is important to them.
- disadvantage= hard to compare the results of all interviews.
- Advantage= participants talk about what is important to them.
- Researcher has open discussion with participant=no set questions
- Informal unstructured interview
- Respondent might be influenced by the researcher= ( researcher effect)
- advantage= The researcher can explains what questions mean ( valid)
- Researcher asks the participants questions beforehand in a spoken interview
- formal structure/semi structure interviews
- disadvantage= respondent might be influenced by the researcher. Not answer properly.
- advantage= The researcher can explain what questions mean if they need to.
- Secondary research sources
- Official statistics
- Statistics published by government or government agencies
- advantage= (representative)
- disadvantage= data may be politically biased.
- Media reports
- Articles published by newspapers and magazines
- Media reports
- disadvantage= data may be politically biased.
- advantage= (representative)
- Statistics published by government or government agencies
- Official statistics
- advantage= data is easy to access
- disadvantage= information is biased.
- letters
- Personal letters from people in unusual circumstances
- letters provide information we may not be able to find any other way.
- letters are based entirely on personal experiences and opinions.
- research studies
- Studies conducted by other sociologists
- Much less biased than News papers and government reports.
- the original aim of the study may be different to ours.
- Much less biased than News papers and government reports.
- Studies conducted by other sociologists
- research studies
- letters are based entirely on personal experiences and opinions.
- letters provide information we may not be able to find any other way.
- Personal letters from people in unusual circumstances
- letters
- disadvantage= information is biased.
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